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Marketing in the arena of Business Information

2014-12-28 15:34:23 (читать в оригинале)

Marketing in the arena of Business Information In the information age, business information is an increasingly valuable asset. At its most powerful, it aids management, decision making and can give a company a competitive edge over its rivals. In today’s environment where knowledge is power, those who own the best information and use it most effectively also control the market. Business information industry provides the means to predict the actions of both customers and competitors.  Today’s business industry environment is complex and dynamic and as we move into the information age the pace of change and degree of complexity is increasing. In this environment, business leaders and managers must keep in close contact with the market. Even in lean, efficient and horizontally structured businesses, it is sometimes hard for a manager to understand the market in which a company operates. A business to business market is one where the customer is considered as an organization rather than an individual consumer. Recent years have seen growing prominence for service dominant logic is that whatever it may be that customers buy tangible goods, intangible services or a combination of the two in all cases it is services that generate the value that […]