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Despite Backlash, No End to Pumpkin Craze

   Pumpkin beer. Pumpkin coffee. Pumpkin doughnuts. Pumpkin chocolate. Even pumpkin potato chips. It’s clearly time for a pumpkin backlash. And just as more and more marketers hop on the pumpkin craze-by all accounts started by the introduction of Starbucks' pumpkin spice latte in 2003-it seems that the resistance is building.