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Nestle Prepping to Give Hershey the Finger at Big Game

   With a new peanut-butter cup line extension, Butterfinger is facing a monumental task: taking a few pieces out of Reese’s dominant position. But the Nestlé’s - owned brand says it’s ready to spend big behind its Butterfinger Peanut Butter Cups, which will hit stores in January. And it doesn’t get any bigger than a Super Bowl ad, which will mark the product’s debut.