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2011-11-15 20:41:25 (читать в оригинале)

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People no longer want to hear the same old sales pitches. They can be a huge turnoff and create negativity toward your business. Show your viewers that you respect their time and give them an interesting story instead of a boring sales pitch. Respect your viewers time by giving them good, entertaining content. To keep your users engaged longer your web clips should be entertaining as well as interesting.

Distribution of your Web clips is an important aspect in using them as marketing tools. No one will see them if you don't get them out there correctly. Name your files accordingly, use good meta data, and well known distribution and social media sites.You must take time and name your videos using keywords and good meta data to ensure good rankings in the searches. These things will help you get better results in the search engines.
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Research shows that a website with video included actually received more inbound traffic and more clicks than one that doesn't. Over half of the people that view a web clip will visit that same companies website. With numbers like these it is hard to ignore the power of Internet web clips in our lives.
Viewers must be engaged with actionable content. Offer a discount code or coupon to call them to action. Doing this will also allow you to measure how well your videos are performing compared to other marketing tactics.
Web clips can and should be shared among friends. Users should be able to share films with each other. Sharing is a simple way viewers can help you to promote your business or products. If your viewers cannot pass your web clip around and share it, then it is limited in its marketing power. When people share your movie clips, they are helping you to get the word out about your business. When you supply shareable films you are multiplying your viewers and your customers.
One of the main points to remember when creating a web video is keep your viewers engaged. Call your viewers to action and keep them engaged. Skip the typical sales pitch, and tell an interesting story instead. Have all meta tags and name your films relative to the search engines. Remember the importance of sharing and give your viewers the opportunity to do so. Use these differences to your benefit and you can create engaging web video that will be an effective marketing tool.